Custom’s Day 2017
For Beats by Dre Customs Day, we created 16 unique set builds, each one designed to reflect the individual world of a different athlete or celebrity — BTS (Bangtan Sonyeondan), Joey Bada$$, Cassie, Higher Brothers and more.
I led concept development and directed the shoot across the campaign. Every set had to feel authentic to that person while still living within the Beats visual language: 16 distinct worlds that had to coexist within a single campaign.
I also art directed two additional photo shoots for the social team and developed strategy for select social campaigns. The holiday content shown here became the highest performing content of the season
Fall/Holiday 2017
For Holiday 2017, the ask was to create set builds that spoke to various seasonal holidays and events. This content saw a high rate of engagement that Fall and Holiday season. My role was to concept and art direct the shoots as well as retouching the photos.
