Custom’s Day 2017
Worked closely with the Beats By Dre social media team. In the time I was there, I art directed two photo shoots as well as developed strategy for select social campaigns. The photos depicted are the highest performing holiday content. My role was both art direction, styling and hands on graphic design and photo retouching.
For Custom’s Day, we created 16 unique set builds to match each athlete/celebrity’s world. My role was to concept as well as direct the shoot.
For Holiday 2017, the ask was to create set builds that spoke to various seasonal holidays and events. This content saw a high rate of engagement that Fall and Holiday season. My role was to concept and art direct the shoots as well as retouching the photos.