Beolab 28

A ManvsMachine project for the launch of Bang & Olufsen’s Beolab 28. The Beolab 28 is a speaker that lives at the intersection of precision engineering and domestic warmth. The creative challenge was honoring both: the cold, mechanical interior and the warm, human space it ultimately inhabits.

As part of the ManvsMachine team, I contributed to art direction, sound mood, and storyboard development. We took the viewer on a journey from the inner components of the speaker — clinical, architectural, precise — outward through its textile and wooden details, and finally into the intimacy of a home environment. The contrast between those two worlds is what makes the Beolab 28 extraordinary.

View full project on Behance.