Estée Lauder

Revitalizing Supreme+

Moisturizer Youth Power Creme

This project was done with Toronto based creative studio Tendril. To announce the new Estée Lauder Revitalizing Supreme+ Moisturizer Youth Power Creme, we explored emphasizing years of collagen research and went from the lab to your skin barrier, highlighting product benefits through illuminated collagen strands and glistening ingredients. 
 
As Creative Director on this project, I was responsible for setting the vision and guiding the project from start to finish. I worked closely with both the Estée Lauder and Tendril teams to make sure the product story and key benefits came through in every part of the film. I paid close attention to every detail—from the look of the ingredients, like collagen and strands, to the pacing and music—making sure it all came together seamlessly.