Estée Lauder

Revitalizing Supreme+

Moisturizer Youth Power Creme

To announce the new Revitalizing Supreme+ Moisturizer, we took the story back to where it begins; the lab. From years of collagen research to the skin barrier itself, the film follows the journey of illuminated collagen strands and glistening ingredients, making the science of the product visible and beautiful.

As Executive Creative Director, I set the vision and guided the project from start to finish — working closely with both the Estée Lauder and Tendril teams to ensure the product story and key benefits came through in every detail. From the look and texture of the ingredients to pacing and music, everything had to feel seamless and intentional.