Estée Lauder

Revitalizing Supreme+

Moisturizer Youth Power Creme

The Revitalizing Supreme+ Moisturizer was getting a refresh and so was its film. The brief was open: reinvigorate what existed while introducing new story around the lab and the science behind the formula.

I came in as Executive Creative Director to define the creative direction and see it through. We committed to the literal, collagen strands, ingredient textures, the biology of the skin barrier, rendered with enough craft that the science became the visual language, not just a footnote to the product story.  Working closely with Tendril and the Estée Lauder team, my focus was ensuring every detail, from how the glass dishes appeared and moved to pacing and music, served the product story clearly and beautifully.