The Logitech brand has evolved and matured. We recognize that 'Logi' is a more accurate representation of the playful and vibrant rebrand.
While 'Logi' is already being utilized in many cases, we understand the need to firmly implant the new name and brand identity in our viewer.
Our goal was to explore the multitude of ways we can animate the Logitech logo, with emphasis on 'Logi,' to improve recall and create a lasting impression on our viewer.
My role was in defining the various directions we could explore to aide in recall with consumers. The ask was how do we remind consumers of “Logitech” but emphasize “Logi” in a concise and playful manner.
Please note, these commercials are by Logitech and respective teams.
We were not responsible for the commercials.
by Ben Bullock