Logi(tech) Ident 

The Logitech brand had evolved. The challenge was making that evolution felt, specifically cementing "Logi" as the primary brand expression in the minds of consumers without losing the equity of the full name.

As part of the ManvsMachine team, I helped define the creative directions for animating the logo, exploring the range of ways "Logi" could be emphasized playfully and memorably across contexts. The goal was recall through motion.

Note: The Lil Nas X commercials shown are created by Logitech's internal teams and are included here to show the identity animation in context.