LOGITECH  Scribe & Tap
Services: Direction / Art Direction / Storyboard Development  



Scribe

A ManvsMachine project to introduce the Logitech Scribe. The Scribe allows individuals to effortlessly share work and inspires brainstorms.
 
As apart of the ManvsMachine team, I worked on the art direction, defining the mood for the sound, and storyboard development. The objective was to showcase the versatility of the Scribe. Notable features include the smart camera with AI technology, which captures whiteboard writing in real time, including only what’s placed on the whiteboard. (No arms, hands or markers will block the content.) Another feature was highlighting how it works across all popular meeting applications no matter where you’re working from.

Select project development frames below. 

Credits: Concept, Design, Direction: ManvsMachine, Sound Design: Zelig Sound, Client: Logitech.


ABOVE                         Large Conference Room, Midsized Conference Room



Design Exploration
A. Marker Caps
B. Marker Multiplication
C. Extravaganza Moment










Marker Look Development



Post It Designs



A. Post it Animation
B. Whiteboard Development
C. More Post it Animation


ABOVE                         Design Exploration/Look Development




ABOVE                         Remote Designer Room, Remote Audiophile Room



      



ABOVE                         Select Motion for Promotion
 



Tap

A ManvsMachine project to introduce the Logitech Tap. This film is a continuation of the Scribe environment and is apart of the same product family so it is important there is a visual continuity. The Tap  make svideo meetings simple to join and allows you to show the status of your meeting right outside your conference room. 
 
As apart of the ManvsMachine team, I worked on the art direction, defining the mood for the sound, and storyboard development. The objective was to show the uses of the Tap utilizing ball characters moving throughout the space. Where as in the last film, the marker was our guide, in this film the ball takes us through the office and shows off all of the Tap’s features. 

Select project development frames below.

Credits: Concept, Design, Direction: ManvsMachine, Sound Design: Zelig Sound, Client: Logitech.




ABOVE                         Room Refresh + Ball Character Designs



Design Exploration
A. Ball Behavior
B. Tap Interaction Test
C. Transition Test




A. Tap Close Up
B. Final Ball Color Grade
C. Room R&D


ABOVE                         Design Exploration/Look Development