L'OREAL NYX PROFESSIONAL MAKEUP 2025-2026
Services: AVP Global Creative (Directing Campaign Toolkits + 3D, Collaborated on Video Edits)
L'Oréal — NYX Professional Makeup
As AVP Global Creative, I led creative direction for multi-market campaigns spanning North America, Europe, the Middle East and Africa, Latin America, and Asia Pacific. The role demanded systems thinking as much as craft, setting visual direction across TV, digital, social, and retail while directing campaign toolkits, 3D product renders, and collaborating with vendor partners on video edits. I built toolkit-driven systems that gave every market adaptable, on-brand assets and brought more cohesion across regions. I worked closely with senior internal stakeholders to keep complex, fast-moving launches aligned across markets.
ABOVE Jelly Job Campaign featuring Saweetie
Wonder Snatch Render
Example product render to showcase formula and range.
Example product render to showcase formula and range.
ABOVE Campaign Layouts + Retail Example
Smushy Campaign Layouts
To help consumers easily identify the scents, icon stickers were created as apart of the toolkit.
To help consumers easily identify the scents, icon stickers were created as apart of the toolkit.
Example Retail Store Mock Up
Example of campaign assets adapted for retail space.
Example of campaign assets adapted for retail space.
ABOVE Various product renders with formula focus
Epic Inky Stix
Example product render to showcase formula and range.
Example product render to showcase formula and range.
ABOVE Campaign Layouts + Web Usage Example
Netflix Bridgerton Partnership Campaign Film
NYX x Bridgerton partnership announcement film.
NYX x Bridgerton partnership announcement film.
ABOVE Bridgerton Collaboration Layout + Retail Example
NYX x Wednesday Campaign
Teaser film for NYX x Wednesday partnership.
ABOVE Wednesday Collection Renderings
ABOVE NYX Brand Campaign featuring Paris Hilton and Saweetie
ABOVE NYX x Simpsons Campaign Film
ABOVE Various product renders with a focus on formula