NSW HO19 VC

For Nike Sportswear Core Holiday 2019, I developed the art direction and designed layouts for Women's and Men's product across the Zoom2K, Court Vision Lo, and Explore Strada SKUs — working entirely from existing imagery rather than directing the capture myself. The task was to find a cohesive campaign look and feel and make them feel intentional and unified across a wide range of retail and digital formats.

The layouts had to account for varying crop sizes and retailer guidelines while maintaining visual consistency. This project was a quiet but demanding exercise in building a visual system from the outside in.

ln-Store Renderings

A. Window
B. Shoe Wall

ABOVE NSW Holiday 2019 Layouts

Run HO19 VC

Developed art direction and designed layouts for Nike Run Core Holiday 2019. These layouts included Women and Men’s products and involved the Air Zoom Winflo Shield and Renew Run SKUs. Layouts were intended to be distributed to a wide variety of retailers and had to account for various crop sizes and guidelines. Layouts were also used digitally.

ABOVE Run Holiday 2019, Window + In-Store Displays