Court Blanc + Drop Type HBR
A Nike campaign built around a single brief: versatility. But how do you show a shoe that belongs everywhere without making it feel like it belongs nowhere?
The concept centered on juxtaposition: three different outfits, three different environments, one pair of shoes anchoring it all. By placing the Court Blanc and Drop Type HBR at the center of contrasting worlds, the campaign let the footwear speak for itself.
I developed the art direction for both film and stills, and was involved in production from the ground up: casting, location, shot types, and staffing the shoot.
Renew Run
A Nike campaign for the Renew Run built around a simple idea: fun with run. The location did a lot of the creative heavy lifting — Pershing Square station, designed by Ricardo Legorreta, with its bold color blocking and graphic geometry.
The campaign was shot at high noon, letting the shadows cut hard against the architecture. Rather than bring a world to the shoot, we let the building and the light be the world.
I developed the art direction and led production from the ground up: casting, location, shot types, and staffing the shoot.
