Court Blanc + Drop Type HBR  

Classic silhouettes are defined by their versatility — the ability to move across environments, outfits, and moments without losing their identity. That was the creative thread for this campaign.

The concept centered on juxtaposition: three different outfits, three different environments, one pair of shoes anchoring it all. By placing the Court Blanc and Drop Type HBR at the center of contrasting worlds, the campaign let the footwear speak for itself.

I developed the art direction for both film and stills, and was involved in production from the ground up: casting, location, shot types, and staffing the shoot.