Nike 13.1 Campaign

Seventeen women. Seventeen reasons to run. The 13.1 Campaign centered on everyday women,  not professional athletes, for whom running had become something much bigger than sport. A source of purpose, a way forward, something that gave their lives momentum in ways they hadn't always expected.

I developed the overall creative direction and directed both photo and video capture, designing a set that could flex across stills, film, and interviews while keeping the intimacy of each woman's story intact. Alongside Editorial Manager Sundai Johnson, I helped shape the interview process to ensure conversations stayed true to the weekly themes while giving each woman space to speak honestly.

I also structured transcripts for all 17 interviews for the post-production team and oversaw social asset design throughout the campaign, which ran across Q1 and Q2 of 2020.

While the 13.1 Marathon was canceled due to covid, this project remains significant to me. Listening to these women share about running meant to them was one of the most meaningful experiences of my career.