Gucci Bloom + Acqua di Fiori
A two-part project celebrating the launch of two Gucci fragrances — Bloom in Fall 2017 and Acqua di Fiori in Spring 2018.
Each fragrance called for its own visual world. For Bloom, I built small floral sets that drew out the warmth and richness of the scent. For Acqua di Fiori, I worked with water — its lightness and movement reflecting the refreshing, airy quality of the fragrance.
Over two days I photographed, filmed, and when needed, stepped in front of the camera myself — styled in my own pieces alongside Gucci Fall/Winter 2017 and Resort 2018 collections.
La Prairie White Caviar
La Prairie is a brand built on the intersection of science, architecture, and design. For the White Caviar launch, it only made sense to explore that language through light itself. I partnered with La Prairie to create a study of light at the Getty Museum using harsh, direct lighting to build a series around shadow play. Where light falls, shadow defines. The result is a visual meditation on precision and contrast, qualities that sit at the heart of both the Getty and the White Caviar collection.
La Prairie Skin Caviar + White Caviar II
Two separate explorations, each rooted in a different dimension of the La Prairie world.
For Skin Caviar, I created a triptych built around the brand's iconic cobalt blue packaging. The first part was a small still life constructed at home using flooring, plexiglass, mirrors, and a handpoured cement sphere. The second tied back to water through an overhead video of ripples around the product. The third brought in La Prairie's deep relationship with art, a photograph taken at MOCA Los Angeles of Adrián Villar Rojas's Theater of Disappearance installation.
For White Caviar and White Caviar Eye Lift, the exploration shifted to light. The draped background was inspired by the work of Uta Barth, while the product photography was built around prismatic light, refracting, layering, dissolving.
