Pandora x Infiniti QX30

A live brand activation in Chicago built around a simple but immersive idea — put the audience in control.

Guests were invited into the Infiniti QX30 to curate their own personal light show through a custom MPC interface built into the vehicle. The experience extended outside the car through a custom fabricated photo booth that mirrored the same lighting system, creating visual consistency across the entire activation. A special blacklight paint process on the car backdrop simulated movement from within the vehicle, blurring the line between the car and the environment around it. The evening featured a live performance by Este Haim.

I designed and oversaw the full activation from concept through execution, ensuring every element from the in-car experience to the photo booth to the backdrop felt like one cohesive world.