The following are select brands or campaigns which I've developed the branding and identity. This also included doing a study on target audience and research on competitive landscape to ensure relevancy in the current market.
NIKE LA CORTEZ SOCIAL CAMPAIGN PROPOSAL
In celebration of the Cortez 45th anniversary, Nike wanted to "relaunch" in Los Angeles, the city that has become synonymous with the shoe. Above and below are examples of the branding and various assets I created for the digital space. I was also tasked with researching the consumer demographic as well as pulse of today's youth culture. Unfortunately, these remained in proposal format but it was still a fun project to work on as the Cortez is very near and dear to me.
Examples of type treatment and look and feel for campaign.
SINCE I LEFT YOU
Since I Left You has become is my personal letter home. Designed branding and identity, helped interview and write articles, as well as design of web site. Since I Left You was intended to be a dynamic connection channel to share stories of creatives who have a connection with Hawai‘i. What was intended to be multiple issues stopped with one due to time constraints. Issue One chronicles the journey of 9 creatives in hopes to understand how place has shaped their world lens.
Play video to the right for a site preview.
Visit site here.
Edinburg Jam Co.
Small jam company in Edinburgh, Scotland needed some labels that could be easily printed and adjusted to fit different jams accordingly. EJC wanted a modern take on an old tradition. The thistle logo mark was to add a touch of Scottish heritage without being too overt.
Brand development and identity for web based alcohol delivery service in Las Vegas. For more on web design, view Web/Mobile section.
MUSIC FOR RELIEF (2014)
Music For Relief is an organization founded by Linkin Park that responds to natural disasters and provides means for people to rebuild and recover.
Music For Relief's identity is simple and clean. The bright red represents aid where as the grey hues represent support and stability. A ribbon trim was developed to tie those ideals together as well as to create a continuity across all Music For Relief collateral and products.
Creative Direction: Rickey Kim
Art Direction & Design: Annie Nguyen
Design & Production: Michael Bermudez
Web Development: Ardalan Salam
Space & Sound is an art and music collective based in Honolulu, Hawaii started by Travis Tokuyama, Alika Pflatzgraff, Joe Gosalvez and myself in 2009. The collective began from a few conversations we had while all working at a local radio station. From 2009 - 2011, Space&Sound organized art exhibitions and music events. We contacted and booked the artists, designed all collateral, marketing materials as well as prepared press kits.
Space & Sound took a hiatus and relaunched with new branding in September 2014. No longer only based in Honolulu, we are continuing our collective from Washington D.C., Denver, and Los Angeles. We are now focused on building relationships with local creatives in our cities and making our own projects such as film, mixes and artwork. We hope to continue to grow Space&Sound with branded products, releasing our own tapes and soon vinyl.
Project Director/Film: Travis Tokuyama
Creative Director: Annie Nguyen
(Former) Copywriter/Contributor: Alika Pflatzgraff
(Former) Copywriter/Social Media Manager/Contributor: Joe Gosalvez
Writer/Contributor: Emily Evans