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Creative / Art Direction

This is an introduction, Test test test.

 

Creative / Art Direction

Below are examples of styling, concept development, overall look and feel and execution. Unless otherwise credited, all photos and design were created by me.

 

Commercial Clients

Select work from recent commercial clients Nike, Beats By Dre and Gucci.

NIKE NORTH AMERICA – POWER FRANCHISE FALL + HOLIDAY 2018

Developed creative and executed art direction for both Nike Fall and Holiday 2018 Power Franchise shoots. Helped Nike develop clear identities for each one of their Power Franchises to aid the consumer on distinguishing each line. The creative direction included everything from overall look and feel, to planning out set designs with production teams as well as selecting locations. I also assisted on the production planning of the shoots - down to planning a schedule of our production days and in staffing the shoots.

In total, each shoot required minimum 7 different art direction concepts and consisted of 30+ SKUs. Both shoots were completed in either 3 or 4 days of production. Overall, 5 weeks from concept to project wrap delivering 100+ assets in both video and stills. These assets went on to live on Nike.com as well as digital banner ads and sponsored posts. Nike saw an increase in engagement and performance surpassed their global content.

Hover over each photo for more details.

ADDITIONAL CREDITS
Photography: Jacqueline Di Milia
Stylist: Fall 2018 – Anda (of Anda & Masha), assisted by Ryan Dodson. Holiday 2018 – Chris Horan, assisted by Sid Aiono, Tyler Cunninham and Lauren Jeworski
Hair & Makeup: Fall 2018 – Diana Campos, Rachel Nicole Pagan. Holiday 2018: Melissa De La Torre, Mariel Duenas.
Filming: Joseph Loeffler

Nike Air Force 1 - Fall 2018 (Click to Enlarge)

Nike Cortez Gel Pack - Fall 2018 (Click to Enlarge)

Nike Air Force 1 - Fall 2018 (Click to Enlarge)

 

Nike React - Holiday 2018 (Click to Enlarge)

 

Nike React - Holiday 2018 (Click to Enlarge)

 

Nike React - Holiday 2018 (Click to Enlarge)

 
Holiday 2018 – Hyperflora
Overview of Hyperflora photography and set build + email blast. Images also ended up on Instagram and Nike.com.


 

Nike Airmax 270 - Fall 2018 (Click to Enlarge)

 

Nike Airmax 270 - Fall 2018 (Click to Enlarge)

 
Fall 2018 – Vapormax (In Studio vs In Situ Testing)
Overview of Vapormax testing In Studio vs In Situ. Images also ended up on Instagram and Nike.com.


 
Nike Vapormax - Fall 2018 Video

Nike Vapormax - Fall 2018 Video

 

Nike React - Fall 2018 (Click to Enlarge)

 
Holiday 2018 – Cortez
Overview of Cortez photography. Images also ended up on Instagram, email and Nike.com.


 
Example from Beats by Dre Holiday Photoshoot

Example from Beats by Dre Holiday Photoshoot

Beats by Dre

Worked closely with the Beats By Dre social media team. In the time I was there, I art directed two photo shoots as well as developed strategy for select social campaigns. The photos depicted are the highest performing holiday content. My role was both hands on art direction, styling and graphic design. 

Hover over each photo for more details.

Styled Powerbeats³ Wireless Photos in Instagram Carousel

Styled Powerbeats³ Wireless Photos in Instagram Carousel

Example from Beats by Dre Holiday Photoshoot

Example from Beats by Dre Holiday Photoshoot

Example from Beats by Dre Holiday Photoshoot

Example from Beats by Dre Holiday Photoshoot

Example from Beats by Dre Holiday Photoshoot

Example from Beats by Dre Holiday Photoshoot

ADDITIONAL CREDITS
Photography: Caleb Diaz (Holiday Campaign), Noah Esperas (Customs Day Campaign)
Example from Beats by Dre Customs Day Photoshoot (Shot by Noah Esperas) - For Karl Anthony Towns

Example from Beats by Dre Customs Day Photoshoot (Shot by Noah Esperas) - For Karl Anthony Towns

Example from Beats by Dre Customs Day Photoshoot (Shot by Noah Esperas) - For Higher Brothers

Example from Beats by Dre Customs Day Photoshoot (Shot by Noah Esperas) - For Higher Brothers

Example from Beats by Dre Customs Day Photoshoot (Shot by Noah Esperas) - For Dak Prescott

Example from Beats by Dre Customs Day Photoshoot (Shot by Noah Esperas) - For Dak Prescott

 
Gucci Bloom - Styled, shot and edited by myself

Gucci Bloom - Styled, shot and edited by myself

Gucci Bloom - Styled, shot and edited by myself

Gucci Bloom - Styled, shot and edited by myself

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GUCCI

I was approached by Coty and Gucci to shoot content in celebration of their fragrance, Gucci Bloom. My inspiration comes from the scent of the fragrance - a burst of florals in a bottle. Each shot was styled, shot and edited by me. (I'm also in some of the photos.) Pictured are the photos that are currently out. More to come as I'm allowed to release them. 
 

ADDITIONAL CREDITS
Clothing: Gucci Fall Winter 2017, Cruise 2018 (Not Pictured)
 
Gucci Bloom - Styled, shot and edited by myself

Gucci Bloom - Styled, shot and edited by myself

 
Gucci Bloom - Styled, shot and edited by myself

Gucci Bloom - Styled, shot and edited by myself

 
 
 

Additional Examples

Below are additional examples of styling, concept development and overall look and feel. The following photos were all shot by me.

Breakfast corner

Breakfast corner

Styling for Edinburgh Jam Co. Announcement

Styling for Edinburgh Jam Co. Announcement

VARIOUS INTERIOR SPACES / STILL LIFE

Examples of food, drink, and floral still life styling.

Styling Example of Evening Table

Styling Example of Evening Table

 
Shadows Mood

Shadows Mood

Spidermums Mood

Spidermums Mood

 
Afternoon at The Row

Afternoon at The Row

Afternoon at The Line

Afternoon at The Line

 
Anthurium Mood

Anthurium Mood

 
 
Afternoon Light

Afternoon Light

 
Afternoon Light Part 2

Afternoon Light Part 2

 
 
 
Comme des Garçons  Parfume AMAZINGREEN Styling Test

Comme des Garçons Parfume AMAZINGREEN Styling Test

PRODUCT STYLING

Examples of product styling.

Incense Styling Test

Incense Styling Test

 
Jacquemus  FW2015 – Styling Test

Jacquemus FW2015 – Styling Test

 
Mansur Gavriel  FW2016 – Styling Test

Mansur Gavriel FW2016 – Styling Test

 
For  COS  Musical Chairs FW2016 Campaign

For COS Musical Chairs FW2016 Campaign

 
Oliver Peoples  Styling Test

Oliver Peoples Styling Test

For  B&O Play  Beoplay In Black Campaign

For B&O Play Beoplay In Black Campaign

For  B&O Play  Beoplay In Black Campaign

For B&O Play Beoplay In Black Campaign

 
 
 
 
Yves Klein - With the Void, Full Powers Styling

Yves Klein - With the Void, Full Powers Styling

Acne Studios  Underwear Styling

Acne Studios Underwear Styling

INTERNATIONAL KLEIN BLUE STYLING

Examples of styling with a thematic color.

 
 
Blue Interior Shot

Blue Interior Shot

Blue has no dimensions,
it is beyond dimensions.

– Yves Klein
 
Adidas  City Pack - Paris Blue Styling

Adidas City Pack - Paris Blue Styling