NIKE UNTIL WE ALL WIN (2019)
Services: UI Design | UX | Creative Direction




Nike Until We All Win (2019)
Until We All Win needed a digital home that could do more than tell one story. The ask was to design a site flexible enough to serve as a template across all of Nike's Until We All Win initiatives starting with Black History Month.
I designed the full UI and experience, look and feel, layout, interaction logic, and mockups, thinking through how visitors would move through the site and engage with the stories within it. The site highlights stories from young athletes and allows visitors to nominate a Youth Leader for Nike's program.
Nike's development team built the back end from my designs, and I stayed involved through testing all the way through to launch.

ABOVE Nike BHM Website, 2019