https://annienguyen.net Annie Nguyen – Direction & Design Studio Wed, 20 May 2026 18:28:49 +0000 https://annienguyen.net en https://annienguyen.net/Nav Wed, 18 Mar 2020 20:28:49 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Nav &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;L'Oréal NYX2025-2026 <img src="https://freight.cargo.site/t/original/i/03fa201a9aa9d0272c85317ffc7809354a2f68321a359269878acdd8c231d725/jelly_loop.gif"> ●&nbsp;Estee Lauder x IU2024 <img src="https://freight.cargo.site/t/original/i/b2a6034bb3d9969d1b76d4fb98a85d2a478e9731148698f15716a39562be7efc/esteeiu.gif"> ●&nbsp;Estee Lauder Supreme+2024 <img src="https://freight.cargo.site/t/original/i/ad8f0853072a1903b6893e8711cd4c6670a21f33154878fa6d98efa6cb01a684/e8a91e116b.gif"> ●&nbsp;Sharper Opening Titles2023 <img src="https://freight.cargo.site/t/original/i/eda0d15c143d7abeb8d0ee8e5b74e436ef92cf58a33163a159d5ab1ea509e3dd/sharpermovieimage2.jpg"> ● Prada Linea RossaFW22 <img src="https://freight.cargo.site/t/original/i/94dbfd32befa56a013dfbef338e1ba4d4df45af6f3bcd19631edf4086ef12880/Prada-Linea-Rossa-Fall-Winter-2022-low-1.gif"> ●&nbsp;Photo&amp;Film2020-2022 <img src="https://freight.cargo.site/t/original/i/9cc155b7d4048b472628fc2566e55051dfbc7d96dadf1d5b2942e33d7ec0893b/frame4.jpg"> ● &nbsp;Logitech Scribe&amp;Tap2021 <img src="https://freight.cargo.site/t/original/i/778e5fa8277fbb0dc43c5ac4598e5e1e973c62b116e3a4266f8e76608a149f1e/d027d4af8f7.gif"> ● &nbsp;Beolab 282021 <img src="https://freight.cargo.site/t/original/i/1395514ad11906b71b488df25010951a6f0005f7e55ae0a125dbfa94668fbfa8/af859efa34a.gif"> ● &nbsp;Logi(tech) Ident2021 <img src="https://freight.cargo.site/t/original/i/899c6d559997fd30c21405047c4a04cf1c76bd563a30880fa81dee75d87c1e1b/logi_lilnasx.gif"> ● &nbsp;Nike Sportswear / RunSP20 <img src="https://freight.cargo.site/t/original/i/2edbe9b63fe7e0ddaed3beaf051e49a67e9b9f38471a35384124b92bc9f8c08d/nikesportswearrun20.gif">&nbsp;● &nbsp; Nike WomensSP20 <img src="https://freight.cargo.site/t/original/i/f13fcfc6ea7dd096e678b35d60c9dcb775caec5f597f31502585e9a89a9aa100/OhashiCompressed.gif">&nbsp;● &nbsp; Nike 13.1SP20 <img src="https://freight.cargo.site/t/original/i/23d0e987a85a29624ea40dc969466647374e6d0b0690023bdd7fbb53a61980fc/13_1.jpg">&nbsp;● &nbsp; Nike Sportswear / RunHO19 <img src="https://freight.cargo.site/t/original/i/da94c79ca409ba8a4d69d2303270afaba72fddb7cf5a9394dbb9bbee54ab4623/Zoom2K_CollageTest_thumb.png">&nbsp;● &nbsp; VORxANSP19 <img src="https://freight.cargo.site/t/original/i/8822b3f61b65f9360123dd5ee4342d5981cbe7f2f98793f1d8099d59f5e8a36f/vor.jpg">&nbsp;● &nbsp; Nike︎// 2019 <img src="https://freight.cargo.site/t/original/i/e884b581a77ec8a02aa78200d48d25141ffc7cb78c1da427224f5aa954b38554/websitethumbnail2.gif">&nbsp;● &nbsp; Nike Power FranchiseFW/HO18 <img src="https://freight.cargo.site/t/original/i/d9ac788876086a4f4f3abfbb2218257b3f1ab4f4a9e17fbc6e6fc76af0c26f90/vapormax.gif">&nbsp;● &nbsp; Beats By DreFW17 <img src="https://freight.cargo.site/t/original/i/b2e2628badcc74c182b8d995771fbb25caf45414efee159e2065b60cc0ac558d/BEATS_HOLIDAY_DSC0056_2_405_FB.jpg">●&nbsp; Pandora x In︎tiFW16 <img src="https://freight.cargo.site/t/original/i/93df02cb8a8237e90850f8d4a692dab351d87de5e97bb4b4a1270288779182ba/PandoraInfiniti_thumb.jpg">&nbsp;● &nbsp; Smashbox2015 – 2018 <img src="https://freight.cargo.site/t/original/i/9c5d03898c78acdc5034199381e16b46dd5bb7969fd7f8858626ee799faa229a/SBX_HP_FeaturedTout02_CoverShotPalettes_580x363_v03.gif">&nbsp;● &nbsp; Other Beauty2017 – 2019 <img src="https://freight.cargo.site/t/original/i/023da884bda5e29771824e8b0664aa07edfae466e2841865cc98a4752f548a62/gucci.gif">&nbsp;● &nbsp; Linkin Park2013 – 2015 <img src="https://freight.cargo.site/t/original/i/83d7cbb50df03da6bd5cbb74f04cd601af7e433c3f0aa44be2a5eeccf9ba6e43/lp_thp.png">&nbsp;● &nbsp; Photo&amp;Film Archive2014 – 2019 <img src="https://freight.cargo.site/t/original/i/bd3878a2a5f7befaa0f1b8e6b9c3325e0198cbe88bc676b18e6aab59ea931e45/Photo-Film.jpg"> <img src="https://freight.cargo.site/t/original/i/53d01cda35be6a3ab24db47b18125b6724a1e1a5e1aa04fc4bfff4d5c9a4e7b6/Tape.png">● &nbsp; ︎dds&amp;EndsMISC <img src="https://freight.cargo.site/t/original/i/745f7f2ece482df72776169990526434a1c246765abb16a6e35ae697a82015a9/odds_thumb.jpg">&nbsp; https://annienguyen.net/Loreal-NYX Wed, 20 May 2026 18:28:49 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Loreal-NYX L'OREAL NYX PROFESSIONAL MAKEUP 2025-2026 Services: AVP Global Creative (Directing Campaign Toolkits + 3D, Collaborated on Video Edits)&nbsp; L'Oréal — NYX Professional Makeup At L'Oréal NYX Cosmetics, I led creative direction for multi-market campaigns spanning North America, Europe, the Middle East and Africa, Latin America, and Asia Pacific as AVP Global Creative. The role demanded systems thinking as much as craft, setting visual direction across TV, digital, social, and retail while directing campaign toolkits and 3D product renders, and collaborating with vendor partners on video edits. I worked closely with senior internal stakeholders to keep complex, fast-moving launches aligned across markets. ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Jelly Job Campaign featuring Saweetie Wonder Snatch RenderExample product render to showcase formula and range. <img width="2850" height="1843" width_o="2850" height_o="1843" data-src="https://freight.cargo.site/t/original/i/81b8b91ae60402429ffbd25cdb6aebbb4122e8f86c271187262e7bb721705ab7/Screenshot-2026-05-20-at-11.51.27AM.png" data-mid="248554860" border="0" src="https://freight.cargo.site/w/1000/i/81b8b91ae60402429ffbd25cdb6aebbb4122e8f86c271187262e7bb721705ab7/Screenshot-2026-05-20-at-11.51.27AM.png" /> <img width="3320" height="2146" width_o="3320" height_o="2146" data-src="https://freight.cargo.site/t/original/i/3340ab6d0ba4ee7da743b0da25df1170989782acc80627fe274a38068cd4e330/Screenshot-2026-05-20-at-11.18.09AM.png" data-mid="248554839" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3340ab6d0ba4ee7da743b0da25df1170989782acc80627fe274a38068cd4e330/Screenshot-2026-05-20-at-11.18.09AM.png" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Campaign Layouts + Retail Example Smushy Campaign LayoutsTo help consumers easily identify the scents, icon stickers were created as apart of the toolkit. <img width="3200" height="2062" width_o="3200" height_o="2062" data-src="https://freight.cargo.site/t/original/i/77dcd43710ba394afa72011569bf12bb689a9d96e2944a2fe6dffa02c7ca2e2b/Screenshot-2026-05-20-at-5.55.24PM.png" data-mid="248566229" border="0" src="https://freight.cargo.site/w/1000/i/77dcd43710ba394afa72011569bf12bb689a9d96e2944a2fe6dffa02c7ca2e2b/Screenshot-2026-05-20-at-5.55.24PM.png" /> <img width="3202" height="2066" width_o="3202" height_o="2066" data-src="https://freight.cargo.site/t/original/i/705b2d4d310beef98d5a1034116666e1ba2677268500c7be373efc2fdc13a073/Screenshot-2026-05-20-at-5.55.36PM.png" data-mid="248566227" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/705b2d4d310beef98d5a1034116666e1ba2677268500c7be373efc2fdc13a073/Screenshot-2026-05-20-at-5.55.36PM.png" /> <img width="3198" height="2062" width_o="3198" height_o="2062" data-src="https://freight.cargo.site/t/original/i/3733ec03304163e29b8affa8b7b0b72a0ae53b65b90e808f361b866bff13e4ce/Screenshot-2026-05-20-at-5.57.08PM.png" data-mid="248566233" border="0" src="https://freight.cargo.site/w/1000/i/3733ec03304163e29b8affa8b7b0b72a0ae53b65b90e808f361b866bff13e4ce/Screenshot-2026-05-20-at-5.57.08PM.png" /> <img width="2864" height="1364" width_o="2864" height_o="1364" data-src="https://freight.cargo.site/t/original/i/03b954e1376f4d96dc51267ecde463dcc4146519db1747b41d1373518b60171c/Screenshot-2026-05-20-at-6.02.48PM.png" data-mid="248566271" border="0" src="https://freight.cargo.site/w/1000/i/03b954e1376f4d96dc51267ecde463dcc4146519db1747b41d1373518b60171c/Screenshot-2026-05-20-at-6.02.48PM.png" /> Example Retail Store Mock UpExample of campaign assets adapted for retail space. ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Various product renders with formula focus Epic Inky StixExample product render to showcase formula and range. <img width="3180" height="2054" width_o="3180" height_o="2054" data-src="https://freight.cargo.site/t/original/i/2dae0e4b89f501c71f96dd749f688e8bd50f8c0665435d76d9272ddfca5a054d/Screenshot-2026-05-20-at-11.16.03AM.png" data-mid="248555213" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2dae0e4b89f501c71f96dd749f688e8bd50f8c0665435d76d9272ddfca5a054d/Screenshot-2026-05-20-at-11.16.03AM.png" /> <img width="3360" height="2298" width_o="3360" height_o="2298" data-src="https://freight.cargo.site/t/original/i/e4b7bedc4661fbd8613daa176e5b361edd23bae8a215218b9099f6d695f5b8d0/Screenshot-2026-03-12-at-12.12.00PM.png" data-mid="248555539" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/e4b7bedc4661fbd8613daa176e5b361edd23bae8a215218b9099f6d695f5b8d0/Screenshot-2026-03-12-at-12.12.00PM.png" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Campaign Layouts + Web Usage Example Netflix Bridgerton Partnership Campaign FilmNYX x Bridgerton partnership announcement film. <img width="3204" height="2066" width_o="3204" height_o="2066" data-src="https://freight.cargo.site/t/original/i/a45a5f5e9d494f2887964dd5bf386b0c575f2f21bd272de4cc131abee1f99d57/Screenshot-2026-05-20-at-2.30.49PM.png" data-mid="248564057" border="0" src="https://freight.cargo.site/w/1000/i/a45a5f5e9d494f2887964dd5bf386b0c575f2f21bd272de4cc131abee1f99d57/Screenshot-2026-05-20-at-2.30.49PM.png" /> <img width="3204" height="2066" width_o="3204" height_o="2066" data-src="https://freight.cargo.site/t/original/i/456d5ea0ac0d5089f3437d2eca8153ae4e3d475d7145660854dfb450cc4aa9b1/BridgertonDisplay.jpg" data-mid="248564110" border="0" src="https://freight.cargo.site/w/1000/i/456d5ea0ac0d5089f3437d2eca8153ae4e3d475d7145660854dfb450cc4aa9b1/BridgertonDisplay.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Bridgerton Collaboration Layout + Retail Example NYX x Wednesday CampaignTeaser film for NYX x Wednesday partnership. ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Wednesday Collection Renderings ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NYX Brand Campaign featuring Paris Hilton and Saweetie <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6bb614c0c99ec054fb5703394e5013f1d25d13e52aae5cbaac29dcab6efee48/boxofdonuts.jpg" data-mid="248565718" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/f6bb614c0c99ec054fb5703394e5013f1d25d13e52aae5cbaac29dcab6efee48/boxofdonuts.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; NYX x Simpsons Campaign Film ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Various product renders with a focus on formula https://annienguyen.net/Estee-Lauder-x-IU Fri, 31 May 2024 21:20:59 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Estee-Lauder-x-IU ESTÉE LAUDER&nbsp; IU GLOBAL AMBASSADOR CAMPAIGN SPRING 2024 Services: Art Direction (Film/Stills) &nbsp; Estée Lauder x IU Global Ambassador Campaign 2024 In collaboration with MOTHER Media, Seoul For the announcement of IU as Estée Lauder's global ambassador, we explored the idea of night as a beginning. Night symbolizes an end. We reframed it as an initiation, a threshold into a world where mystery and beauty converge, and where morning arrives full of possibility. IU is one of South Korea's most beloved and culturally significant artists. She is a singer, songwriter, and actress whose influence extends far beyond music into fashion, film, and global pop culture. Her appointment as global ambassador was a significant cultural moment for the brand. My involvement ran from early concept through final execution: creative deck, storyboard development, and full art direction across both the film and stills campaign. I worked closely with director Woogie Kim, the Estée Lauder team, and ROH House, the art department and set design studio. The campaign needed to feel like IU's world, not Estée Lauder's packaging of her. That distinction drove every decision. My focus was ensuring each space felt genuine, with lighting and atmosphere that reflected its specific moment in time. The stills had to feel cohesive with the film while also aligning to the broader global Double Wear campaign. Creative/Production: MOTHER Media, Director: Kim Woogie, Photographer: Ahn Joo Young, Stylist: Park Sejun, Makeup: Seo Ok, Hair: Kim Ggotbi, Art Direction: Annie Nguyen, Art Department/Set Build: ROH House, Colorist: Kim Sooyoung Client: Estée Lauder <img width="1280" height="1600" width_o="1280" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b74b1b9cf9e31777d7869efa4bbdaedafe43b430bca445e33c1719b1fef189fd/3.jpg" data-mid="212154647" border="0" src="https://freight.cargo.site/w/1000/i/b74b1b9cf9e31777d7869efa4bbdaedafe43b430bca445e33c1719b1fef189fd/3.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/fbf513bc4cb5874fb2aa70b382225a070d2be3286a18ee6873edc12436453ffd/1.jpg" data-mid="212154634" border="0" src="https://freight.cargo.site/w/800/i/fbf513bc4cb5874fb2aa70b382225a070d2be3286a18ee6873edc12436453ffd/1.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0e52af831938dc8391fda3df894578314544505cdcabbf25e84381da1d73172/2.jpg" data-mid="212154635" border="0" src="https://freight.cargo.site/w/800/i/b0e52af831938dc8391fda3df894578314544505cdcabbf25e84381da1d73172/2.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/07bb6b09f643b7a68f3a686f76c343ca0895aa95dff578e636d1acc469889f88/4.jpg" data-mid="212154648" border="0" src="https://freight.cargo.site/w/800/i/07bb6b09f643b7a68f3a686f76c343ca0895aa95dff578e636d1acc469889f88/4.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/cbe0a0cc807580d3babbd1a00bb30e650840e32efc2e3a31fd39ddd5b35d3718/5.jpg" data-mid="212154649" border="0" src="https://freight.cargo.site/w/800/i/cbe0a0cc807580d3babbd1a00bb30e650840e32efc2e3a31fd39ddd5b35d3718/5.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7088e2d0be16429299ad383c74c238943bd0380d0f08ec9bed7c47d1e2e0e2cc/6.jpg" data-mid="212154650" border="0" src="https://freight.cargo.site/w/800/i/7088e2d0be16429299ad383c74c238943bd0380d0f08ec9bed7c47d1e2e0e2cc/6.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Campaign Stills ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Teaser + Behind the Scenes Double Wear Campaign VisualExample of Double Wear set design. <img width="2541" height="406" width_o="2541" height_o="406" data-src="https://freight.cargo.site/t/original/i/a94173f710196957c856ab4e57755edb243339987428f46cbb8c4c9e3ed06d51/Screenshot-2024-06-01-at-4.08.07PM.png" data-mid="212154985" border="0" src="https://freight.cargo.site/w/1000/i/a94173f710196957c856ab4e57755edb243339987428f46cbb8c4c9e3ed06d51/Screenshot-2024-06-01-at-4.08.07PM.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ca2214b0e65643f76e598609062a1cf8136bc3744da193d0c026815c7bf38623/444482361_927996095793178_3659331916384152300_n.jpg" data-mid="212155707" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/ca2214b0e65643f76e598609062a1cf8136bc3744da193d0c026815c7bf38623/444482361_927996095793178_3659331916384152300_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/570b3eb124b90d856c58b3d247181c08cd8a810937ed2dec137e0eccad9199c0/set1.jpg" data-mid="212155745" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/570b3eb124b90d856c58b3d247181c08cd8a810937ed2dec137e0eccad9199c0/set1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c692ad5a9b65e922e98ff2562de99bcdf638b927195fd341afd923c63b9673ea/438215977_914352493824205_1202949272646859180_n-1.jpg" data-mid="212155708" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/c692ad5a9b65e922e98ff2562de99bcdf638b927195fd341afd923c63b9673ea/438215977_914352493824205_1202949272646859180_n-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3c04d0749d8a610a2767944dfefadb4c0971ec47de9d2cf4f75127671943c10b/set2.jpg" data-mid="212158182" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/3c04d0749d8a610a2767944dfefadb4c0971ec47de9d2cf4f75127671943c10b/set2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a7e1bd7463a4493ab8e8ed2cb062032757cc4e39cb4aad4dbf37d6dd7352c06d/set3.jpg" data-mid="212158183" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/a7e1bd7463a4493ab8e8ed2cb062032757cc4e39cb4aad4dbf37d6dd7352c06d/set3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6d9c2d18c71dc0dc7dd7d0d3b7899f891aa23fac93c99954939f4316dd6f8ca5/set4.jpg" data-mid="212158184" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/6d9c2d18c71dc0dc7dd7d0d3b7899f891aa23fac93c99954939f4316dd6f8ca5/set4.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Behind the Scenes <img width="1030" height="1286" width_o="1030" height_o="1286" data-src="https://freight.cargo.site/t/original/i/783b6eb4d6ba25a7274bf1ddf021e6456782ad276b8a1deef380254b62dd2939/seibu.jpg" data-mid="216526754" border="0" src="https://freight.cargo.site/w/1000/i/783b6eb4d6ba25a7274bf1ddf021e6456782ad276b8a1deef380254b62dd2939/seibu.jpg" /> <img width="1030" height="1286" width_o="1030" height_o="1286" data-src="https://freight.cargo.site/t/original/i/dd6e943b463199787844b9ee52c7eeb9da54ae8405e4f9c41bdec4b36e48930b/seibu2.jpg" data-mid="216526755" border="0" src="https://freight.cargo.site/w/1000/i/dd6e943b463199787844b9ee52c7eeb9da54ae8405e4f9c41bdec4b36e48930b/seibu2.jpg" /> <img width="1030" height="1286" width_o="1030" height_o="1286" data-src="https://freight.cargo.site/t/original/i/9fd182c65cc8d1ec0f63b3160a2101b2ae537207cc840de280fea74f9d803118/ginza.jpg" data-mid="216526756" border="0" src="https://freight.cargo.site/w/1000/i/9fd182c65cc8d1ec0f63b3160a2101b2ae537207cc840de280fea74f9d803118/ginza.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; In-Store Captures (Seibu Shibuya, Mitsukoshi Ginza) https://annienguyen.net/Estee-Lauder-Revitalizing-Supreme Wed, 27 Nov 2024 18:53:23 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Estee-Lauder-Revitalizing-Supreme ESTÉE LAUDER&nbsp; REVITALIZING SUPREME+ SPRING 2024 Services: Creative Direction &nbsp; Estée Lauder Revitalizing Supreme+ Moisturizer Youth Power Creme In collaboration with Tendril, TorontoThe Revitalizing Supreme+ Moisturizer was getting a refresh and so was its film. The brief was open: reinvigorate what existed while introducing new story around the lab and the science behind the formula. I came in as Executive Creative Director to define the creative direction and see it through. We committed to the literal, collagen strands, ingredient textures, the biology of the skin barrier, rendered with enough craft that the science became the visual language, not just a footnote to the product story.&nbsp; Working closely with Tendril and the Estée Lauder team, my focus was ensuring every detail, from how the glass dishes appeared and moved to pacing and music, served the product story clearly and beautifully. Directed and Produced: Tendril / Executive Creative Director: Annie Nguyen / Executive Producer: Mary Anne Ledesma / Director: Marcos Girado / Art Director: Joyce Chen / Producer: Andrea Chan / CGI Supervisor: Flavio Diniz / Design: Tim J., Ezequiel Grand, Jacktone Okore, Kana Terao / Animation: Ezequiel Grand, Leonardo Bortolussi, Samuel Bohn, Lukas Mayer / Lighting &amp; Render: Christian Hecht, Yeseong Kim / Comp: Astrid Cardenas, Corey Larson / Music: Zelig <img width="3254" height="1822" width_o="3254" height_o="1822" data-src="https://freight.cargo.site/t/original/i/b59d74f7bf1ba5b57978eb5413bd75906a215e7b01e01b912a167e63bedcab5b/Screenshot-2024-11-27-at-12.38.52PM.png" data-mid="222542957" border="0" src="https://freight.cargo.site/w/1000/i/b59d74f7bf1ba5b57978eb5413bd75906a215e7b01e01b912a167e63bedcab5b/Screenshot-2024-11-27-at-12.38.52PM.png" /> <img width="3256" height="1824" width_o="3256" height_o="1824" data-src="https://freight.cargo.site/t/original/i/2f531960161ce91a7bdeb0c1980214f1e81661ff11c5b1140dd53a5f1edca425/Screenshot-2024-11-27-at-12.38.23PM.png" data-mid="222542954" border="0" src="https://freight.cargo.site/w/1000/i/2f531960161ce91a7bdeb0c1980214f1e81661ff11c5b1140dd53a5f1edca425/Screenshot-2024-11-27-at-12.38.23PM.png" /> <img width="3262" height="1830" width_o="3262" height_o="1830" data-src="https://freight.cargo.site/t/original/i/da743b45bbd2e305db594f0760cd8edee3414dcf6807c0f99f0c3b124c2ef65f/Screenshot-2024-11-27-at-12.42.01PM.png" data-mid="222542980" border="0" src="https://freight.cargo.site/w/1000/i/da743b45bbd2e305db594f0760cd8edee3414dcf6807c0f99f0c3b124c2ef65f/Screenshot-2024-11-27-at-12.42.01PM.png" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Select Stills <img width="600" height="335" width_o="600" height_o="335" data-src="https://freight.cargo.site/t/original/i/e368d49b5bc7155be6b051c04c7898f2f24ce1ece71ae3c0d449e4dcd242ce69/b16871a16b.gif" data-mid="222544096" border="0" src="https://freight.cargo.site/w/600/i/e368d49b5bc7155be6b051c04c7898f2f24ce1ece71ae3c0d449e4dcd242ce69/b16871a16b.gif" /> <img width="600" height="335" width_o="600" height_o="335" data-src="https://freight.cargo.site/t/original/i/0ee7d8f2f4e4a1ca33b075ddd16e7c8a9231cdbe367d9890fb6b12b72f408f69/e8a91e116b.gif" data-mid="222545997" border="0" src="https://freight.cargo.site/w/600/i/0ee7d8f2f4e4a1ca33b075ddd16e7c8a9231cdbe367d9890fb6b12b72f408f69/e8a91e116b.gif" /> <img width="600" height="335" width_o="600" height_o="335" data-src="https://freight.cargo.site/t/original/i/84628125fd5305df12a00d4d54274168e83718dd417049477125bff4bb6dfe49/ddf0845657.gif" data-mid="222547568" border="0" src="https://freight.cargo.site/w/600/i/84628125fd5305df12a00d4d54274168e83718dd417049477125bff4bb6dfe49/ddf0845657.gif" /> <img width="600" height="335" width_o="600" height_o="335" data-src="https://freight.cargo.site/t/original/i/1d391495c29851aa8d410bee46fc0157c6f5ff68da385555609ba970c263c6c0/78dfb05a1a.gif" data-mid="222547627" border="0" src="https://freight.cargo.site/w/600/i/1d391495c29851aa8d410bee46fc0157c6f5ff68da385555609ba970c263c6c0/78dfb05a1a.gif" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Select Moments https://annienguyen.net/Prada-Linea-Rossa Fri, 11 Nov 2022 01:44:37 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Prada-Linea-Rossa PRADA&nbsp; LINEA ROSSA FALL WINTER 2022 Services: Creative Direction / Post Production (Film Only) &nbsp; Prada Linea Rossa Fall Winter 2022 Prada Linea Rossa FW22 explores the relationship between two worlds: the city and the mountain. The collection was designed for exactly that transition, and the film had to embody this intention.&nbsp; Directed by Norbert Schoerner, I collaborated closely with him on conceptual development and design for the film — working alongside Prada and the Untold Studios post-production team to build its visual world. My role was specific to the film: through DMP, we brought urban and mountain landscapes into dialogue, using frost, ice, snow, and rain not as backdrop but as the connective tissue between the two environments. The model moves through both, acting as the catalyst that drives the film's energy forward.Director+Photographer: Norbert Schoerner, Production: Lalaland Production, DOP: Jack Webb, Post Production: Untold Studios: Creative Director: Annie Nguyen, Art Director: Kerim Camdzic, Lead VFX/Comp Artist: Tom Moreland, Colorist: Julian Avery, Client: Prada, Models: Charli D’Amelio, Sebastien White, Sherry Shi, Aviana McClish, Emanuel Dostine. ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Select Background Animations Environment Transition ExamplesA. Emanuel DostineB. Charli D’Amelio <img width="517" height="290" width_o="517" height_o="290" data-src="https://freight.cargo.site/t/original/i/b7692614c30a4f208f6c73991f84f1204b2f927cde656577b0d1fbb3d4df27c7/dbabe574e5.gif" data-mid="159046855" border="0" src="https://freight.cargo.site/w/517/i/b7692614c30a4f208f6c73991f84f1204b2f927cde656577b0d1fbb3d4df27c7/dbabe574e5.gif" /> <img width="517" height="290" width_o="517" height_o="290" data-src="https://freight.cargo.site/t/original/i/210aabc46a61142b253abd9ee7c6f2074bada9ae0bc7f846ef2560254dbc1259/45928709f.gif" data-mid="159049320" border="0" data-scale="100" src="https://freight.cargo.site/w/517/i/210aabc46a61142b253abd9ee7c6f2074bada9ae0bc7f846ef2560254dbc1259/45928709f.gif" /> Website recording from Prada Special Projects. View full site here. ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Individual Model Films + Prada Website Recording <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/88d30e8fbf0b37d66c265004aa688a1ecb87a6d94cf086edc7f2ea68f7dc89fc/91f522440e.gif" data-mid="159058886" border="0" src="https://freight.cargo.site/w/600/i/88d30e8fbf0b37d66c265004aa688a1ecb87a6d94cf086edc7f2ea68f7dc89fc/91f522440e.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7e4b0102ee18bce1b37763730666b50618f27b158e9bb3ffb685636b86a2179/prada1.jpg" data-mid="159059126" border="0" src="https://freight.cargo.site/w/1000/i/a7e4b0102ee18bce1b37763730666b50618f27b158e9bb3ffb685636b86a2179/prada1.jpg" /> Select Behind the Scenes <img width="1364" height="1756" width_o="1364" height_o="1756" data-src="https://freight.cargo.site/t/original/i/118fc7adc8ceab813d45dc45e251b8cb40a16dfc9ffc2e92ea1299593b8651dd/Screenshot-2022-11-14-at-9.08.19-PM.png" data-mid="159059121" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/118fc7adc8ceab813d45dc45e251b8cb40a16dfc9ffc2e92ea1299593b8651dd/Screenshot-2022-11-14-at-9.08.19-PM.png" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f4c6869e4a01a505da4b9b94b4b8a47c78ea92a8863f815854387d3de3ff4d66/b8b3aaa3-0055-4bf3-8917-780275a1ecfd.JPG" data-mid="159059097" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f4c6869e4a01a505da4b9b94b4b8a47c78ea92a8863f815854387d3de3ff4d66/b8b3aaa3-0055-4bf3-8917-780275a1ecfd.JPG" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d2812673f2ca0bcd0b44a5911554d567bfa649cfe0b801e59d134861de15abe0/c73e57a6c.gif" data-mid="159059065" border="0" data-scale="65" src="https://freight.cargo.site/w/600/i/d2812673f2ca0bcd0b44a5911554d567bfa649cfe0b801e59d134861de15abe0/c73e57a6c.gif" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f32dc98824472bd9bebd5daa43accc1a3872c0c180e754858ad8a6c65c276a9d/prada4.jpg" data-mid="159059132" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/f32dc98824472bd9bebd5daa43accc1a3872c0c180e754858ad8a6c65c276a9d/prada4.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Setting Up and Filming on Green Screen https://annienguyen.net/Photo-Film22 Fri, 11 Nov 2022 01:49:10 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Photo-Film22 PHOTO &amp; FILM 2020-22&nbsp; COMMISSIONS AND PERSONAL Services: Creative Direction / Photography / Film &nbsp; <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9db774dbfed073c0d7afe9453a564b5667a5082a13b169f79bc3672f218c46d8/frame5.jpg" data-mid="159063403" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/9db774dbfed073c0d7afe9453a564b5667a5082a13b169f79bc3672f218c46d8/frame5.jpg" /> Aesop Eidesis Commissioned by Aesop to visualize Eidesis, I directed the photography and film vignettes. Eidesis is the fourth release from the Othertopias fragrance series, inspired by the myth of Echo and Narcissus. Eidesis has a deep, warm, woody scent but not heavy. There's an alluring top note that stays with you, drawing you back. And underneath that warmth, something refreshing. It made me think of a walk just after rain. Damp, cool air. The enveloping warmth of a coat. Present and transportive at once. The photos and video vignettes were created with that feeling in mind, an exploration of a lingering scent, captured at home, in the quiet spaces where fragrance actually lives. The power of scent is never really about place, it’s about where it transports you. Client: Aesop. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bbc837d0d4044e788b0acdc6fad906354c8fc19343b179f3845dbb84853ad59a/frame3.jpg" data-mid="159191632" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/bbc837d0d4044e788b0acdc6fad906354c8fc19343b179f3845dbb84853ad59a/frame3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/81ed6bc89631d5b527efdc30b85d7a39dd9d1cd150e85fb0a08442d1da76559a/aesop5_curtains.jpg" data-mid="159192370" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/81ed6bc89631d5b527efdc30b85d7a39dd9d1cd150e85fb0a08442d1da76559a/aesop5_curtains.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7c49a7863f0aa26350c6c798fb5e8e6338c391534c8ef2ac0334afde6051dfce/frame4.jpg" data-mid="159191600" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7c49a7863f0aa26350c6c798fb5e8e6338c391534c8ef2ac0334afde6051dfce/frame4.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0ff89ebac4919d602f6f01312609b0180a233032b6e46a608edef5d095c9e5c6/stories3.jpg" data-mid="159194010" border="0" src="https://freight.cargo.site/w/1000/i/0ff89ebac4919d602f6f01312609b0180a233032b6e46a608edef5d095c9e5c6/stories3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d714e36ea7f09f25d7b7d7edb9a1be23167cd243ea6ea5f2da7b62c7239b1c46/aesop6_waterdroplets.jpg" data-mid="159192546" border="0" src="https://freight.cargo.site/w/1000/i/d714e36ea7f09f25d7b7d7edb9a1be23167cd243ea6ea5f2da7b62c7239b1c46/aesop6_waterdroplets.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/17f2b26c374e7aa469c96ab7bac0a2ca8c19a44db1ccd7b7511e441200c78285/frame1.jpg" data-mid="159194013" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/17f2b26c374e7aa469c96ab7bac0a2ca8c19a44db1ccd7b7511e441200c78285/frame1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/df195654eaa782ef4a82762e2c179b6c27de99010bb2e81fe3b599d5e8497729/aesop2_shelf.jpg" data-mid="159194040" border="0" src="https://freight.cargo.site/w/1000/i/df195654eaa782ef4a82762e2c179b6c27de99010bb2e81fe3b599d5e8497729/aesop2_shelf.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Aesop Eidesis Series <img width="7463" height="5304" width_o="7463" height_o="5304" data-src="https://freight.cargo.site/t/original/i/e38eae566726b2bb26a42263a2b976d58250fe387511f7ae523be6dc4964606c/AN_FloydBedSideTable_-15.jpg" data-mid="159194488" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/e38eae566726b2bb26a42263a2b976d58250fe387511f7ae523be6dc4964606c/AN_FloydBedSideTable_-15.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/17b0cbaa39557c03e72ffe2d48e1ae8bd7f4fea53f1623a29de7d26a712ea447/AN_FloydBedSideTable_-17.jpg" data-mid="159194491" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/17b0cbaa39557c03e72ffe2d48e1ae8bd7f4fea53f1623a29de7d26a712ea447/AN_FloydBedSideTable_-17.jpg" /> Floyd&nbsp;Beside Table Commissioned by Floyd to shoot and style their bedside table for use across their website and social media. The visual direction was warm, inviting, and intentional. Rather than a simple product shot, I wanted to show the table in use — as an effortless addition to the Floyd bed, not just an object beside it. Every styling choice was considered, from Tekla sheets to minimal props to a Noguchi lamp, building an atmosphere that felt lived in and calm without being precious about it. The idea was to let the table belong somewhere. To make the viewer feel like they were already there. Client: Floyd. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/709fdb00ef368c141f23f5a175f10bc3c87b79c29fbc8ff721ecc860d95ba11d/FloydSite3.jpg" data-mid="159195872" border="0" src="https://freight.cargo.site/w/1000/i/709fdb00ef368c141f23f5a175f10bc3c87b79c29fbc8ff721ecc860d95ba11d/FloydSite3.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/37d8b6803982e69b1fe54efaca7421e55b4e0c8408c9443ee120a6c80c1d1dde/FloydSite2.jpg" data-mid="159195860" border="0" src="https://freight.cargo.site/w/1000/i/37d8b6803982e69b1fe54efaca7421e55b4e0c8408c9443ee120a6c80c1d1dde/FloydSite2.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/918b9c42c9336dc77e01e94dd303dc88b7d4b050c253169e50225bfe8226df78/FloydSite1.jpg" data-mid="159195846" border="0" src="https://freight.cargo.site/w/1000/i/918b9c42c9336dc77e01e94dd303dc88b7d4b050c253169e50225bfe8226df78/FloydSite1.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Select Screenshots from Floyd Site <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f2208ec6d97ff485ad2a7195cde8ce2cbae1e66e1eb2894f5a67734feaa04929/sovrnskate1.jpg" data-mid="159196791" border="0" src="https://freight.cargo.site/w/1000/i/f2208ec6d97ff485ad2a7195cde8ce2cbae1e66e1eb2894f5a67734feaa04929/sovrnskate1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2cac96eebb2185684095ce060348e2e8fba68af646e32055da03a0743714ff07/11.jpg" data-mid="159196280" border="0" src="https://freight.cargo.site/w/1000/i/2cac96eebb2185684095ce060348e2e8fba68af646e32055da03a0743714ff07/11.jpg" /> Sovrn Skateboards ‘Moving, Still’ What began as a quiet photo series in my apartment became something larger — a continued visual story and a skateboard design for Sovrn Skateboards. The original lily photographs were taken in January 2021, during a period of prolonged stillness. Photographing these lilies, holding glass, working with light and steam, gave me an unexpected sense of comfort and clarity. The straight stems of&nbsp; lilies suggest an upward mobility to me. The idea that even in stillness, there is movement. That became the through line for everything — the photographs, the board design, the film. A year later, all I wanted was that stillness again. But this time, inwardly. Credits – Model: Minori Ito, Assistant: Jerry Lien. Photography, Film, Editing: Annie Nguyen. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1bb6e421ed8e5f92741c4540a2ba933c4396905437744674fe95b8e9c547e30e/06.jpg" data-mid="159196314" border="0" src="https://freight.cargo.site/w/1000/i/1bb6e421ed8e5f92741c4540a2ba933c4396905437744674fe95b8e9c547e30e/06.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/09d4fd68b0975670a6e7b587b7af2dd29f8cbd88864bc1a6989248e871d94938/sovrnskate2.jpg" data-mid="159196525" border="0" src="https://freight.cargo.site/w/1000/i/09d4fd68b0975670a6e7b587b7af2dd29f8cbd88864bc1a6989248e871d94938/sovrnskate2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/617663ea17de9474fc90dbe24b4429c223a73a2d097ffd8e4f81de7373dc3936/sovrnskate3.jpg" data-mid="159196597" border="0" src="https://freight.cargo.site/w/1000/i/617663ea17de9474fc90dbe24b4429c223a73a2d097ffd8e4f81de7373dc3936/sovrnskate3.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fc9b9363e02d89ef67a4f70f9eb4fe89cb047bdb3138949f1d18ff16c440d607/lillies2.jpg" data-mid="159198067" border="0" src="https://freight.cargo.site/w/1000/i/fc9b9363e02d89ef67a4f70f9eb4fe89cb047bdb3138949f1d18ff16c440d607/lillies2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e25d783e9e46d608fbe270ae075447e2d4ba7eeda2464dca28ef21e2c68bcdf2/09.jpg" data-mid="159198283" border="0" src="https://freight.cargo.site/w/1000/i/e25d783e9e46d608fbe270ae075447e2d4ba7eeda2464dca28ef21e2c68bcdf2/09.jpg" /> <img width="282" height="393" width_o="282" height_o="393" data-src="https://freight.cargo.site/t/original/i/44f2e5e396ef356970a4858dbbc376ef9ab9b0ac66e9b1924a22d810bc80cec8/2-d28a534038.gif" data-mid="159198053" border="0" src="https://freight.cargo.site/w/282/i/44f2e5e396ef356970a4858dbbc376ef9ab9b0ac66e9b1924a22d810bc80cec8/2-d28a534038.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7055d7f350fdaf84a36fea2ed3b263b9c56ffda2e96cbbc9dd53ca766fd72a11/07.jpg" data-mid="159196290" border="0" src="https://freight.cargo.site/w/1000/i/7055d7f350fdaf84a36fea2ed3b263b9c56ffda2e96cbbc9dd53ca766fd72a11/07.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fb653170a5b30e1f62b5647c5f622484aee6195a68b65f54f79666fe8dc88b7a/01.jpg" data-mid="159198480" border="0" src="https://freight.cargo.site/w/1000/i/fb653170a5b30e1f62b5647c5f622484aee6195a68b65f54f79666fe8dc88b7a/01.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/72da08e5b80270c2e9c14459a545fd131ca3f9b118b97fc524cf50c914bafb67/03.jpg" data-mid="159196287" border="0" src="https://freight.cargo.site/w/1000/i/72da08e5b80270c2e9c14459a545fd131ca3f9b118b97fc524cf50c914bafb67/03.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Selects from ‘Moving, Still’ &nbsp; https://annienguyen.net/Logitech-Scribe-Tap Sat, 11 Sep 2021 03:24:13 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Logitech-Scribe-Tap LOGITECH&nbsp; Scribe &amp; Tap Services: Direction / Art Direction / Storyboard Development / Sound Mood &nbsp; Scribe A ManvsMachine project to introduce the Logitech Scribe. The Logitech Scribe is built for the way people actually work: fluid, collaborative, and untethered from a single location. The challenge was showcasing its versatility in a way that felt dynamic rather than purely functional. As part of the ManvsMachine team, I contributed to art direction, mood and sound direction, and storyboard development, shaping the visual language that would bring the product's intelligence to life. The goal was to let the technology speak through the way the film came together rather than make an explainer video of how the product works. Select development frames below.Credits: Concept, Design, Direction: ManvsMachine, Sound Design: Zelig Sound, Client: Logitech. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c332f2aadeed31ab13f9de2c20338915f4f0ffcd2b050be0472d1f81bec18f12/LC_rooms_large_RM_01.jpg" data-mid="118595378" border="0" src="https://freight.cargo.site/w/1000/i/c332f2aadeed31ab13f9de2c20338915f4f0ffcd2b050be0472d1f81bec18f12/LC_rooms_large_RM_01.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/173cb5430d713d522185175a6454dbd2ebb27709ce73459d0c36a88969e67071/LC_RD_midsize_room_v064_0030.png" data-mid="118595379" border="0" src="https://freight.cargo.site/w/1000/i/173cb5430d713d522185175a6454dbd2ebb27709ce73459d0c36a88969e67071/LC_RD_midsize_room_v064_0030.png" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Large Conference Room, Midsized Conference Room Design ExplorationA. Marker CapsB. Marker MultiplicationC. Extravaganza Moment <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/790da1b4db8d8415c28d07eef936c0fb48fb04dd6caf7a95b098e392f3bdf82d/6ae5d6fe86ab.gif" data-mid="118595632" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/790da1b4db8d8415c28d07eef936c0fb48fb04dd6caf7a95b098e392f3bdf82d/6ae5d6fe86ab.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/1d2fa9925838ba5c869fe529708470c44ca5768600a142e39d22ae1d263e8c81/4c2c6e3bbc5c.gif" data-mid="118596080" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/1d2fa9925838ba5c869fe529708470c44ca5768600a142e39d22ae1d263e8c81/4c2c6e3bbc5c.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/7be6926903914080701f6e7a81e99c0da36f96dd73aa96e10ccfd7f7fa78a800/74a6f617c54e.gif" data-mid="118596645" border="0" src="https://freight.cargo.site/w/600/i/7be6926903914080701f6e7a81e99c0da36f96dd73aa96e10ccfd7f7fa78a800/74a6f617c54e.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f00260d9b9c07794df8603c8d98d44a8cd7495d65c65d996afbf8b0d04326054/Marker_Fat_scene_v001.png" data-mid="118596542" border="0" src="https://freight.cargo.site/w/1000/i/f00260d9b9c07794df8603c8d98d44a8cd7495d65c65d996afbf8b0d04326054/Marker_Fat_scene_v001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8ea73a7e6ec88769f238714da66b703ea6cfb3fe6198f6d57848b8edf04d2f3/LC_YZ_marker_v002-3.png" data-mid="118596543" border="0" src="https://freight.cargo.site/w/1000/i/f8ea73a7e6ec88769f238714da66b703ea6cfb3fe6198f6d57848b8edf04d2f3/LC_YZ_marker_v002-3.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9c981dc453d9caa5a38db0ce973e6ea9818742325ccc8b0fb8b636da146d8e64/1d298f07999.gif" data-mid="118601816" border="0" src="https://freight.cargo.site/w/600/i/9c981dc453d9caa5a38db0ce973e6ea9818742325ccc8b0fb8b636da146d8e64/1d298f07999.gif" />Marker Look Development <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/423035449cb0921e9a089c65b9936c5b36717e9488211e15b2d9be73bacaf8f2/LC_GH_Postit_Build_v001_DeMain_0000.jpg" data-mid="118601067" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/423035449cb0921e9a089c65b9936c5b36717e9488211e15b2d9be73bacaf8f2/LC_GH_Postit_Build_v001_DeMain_0000.jpg" />Post It Designs <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/7163c8898955740ac786694b405ce7231ba24aeea06058233c4e210679ff3449/eaa08c43404f.gif" data-mid="118600096" border="0" src="https://freight.cargo.site/w/600/i/7163c8898955740ac786694b405ce7231ba24aeea06058233c4e210679ff3449/eaa08c43404f.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39f1f664015ad8a859f2505927268d3a2ca24071277ea8010d27fd051deed537/LC_edit45_sh170_v008_v008_lockup_DeMain_0040.png" data-mid="118596764" border="0" src="https://freight.cargo.site/w/1000/i/39f1f664015ad8a859f2505927268d3a2ca24071277ea8010d27fd051deed537/LC_edit45_sh170_v008_v008_lockup_DeMain_0040.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/a0e01f0b260001181a005c7719b9a5b9b0c9ff3211a74307ce6d90e5a953829a/5a85c4fea9c7.gif" data-mid="118600108" border="0" src="https://freight.cargo.site/w/600/i/a0e01f0b260001181a005c7719b9a5b9b0c9ff3211a74307ce6d90e5a953829a/5a85c4fea9c7.gif" /> A. Post it Animation B. Whiteboard DevelopmentC. More Post it Animation ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Design Exploration/Look Development <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d86f32872ef408c7ea48fcd6c3ebc4c16c780f3d07668150fa5d74d953a18d39/LC_CG_DesignerRoom_sh060_001_08.jpg" data-mid="118595383" border="0" src="https://freight.cargo.site/w/1000/i/d86f32872ef408c7ea48fcd6c3ebc4c16c780f3d07668150fa5d74d953a18d39/LC_CG_DesignerRoom_sh060_001_08.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d2aa446b8ccd04f2db7e21c1b4b585e2519c9c473cb82f3bd44926e10144943/LC_CG_AudiophileRoom_sh060_001_10.jpg" data-mid="118595382" border="0" src="https://freight.cargo.site/w/1000/i/2d2aa446b8ccd04f2db7e21c1b4b585e2519c9c473cb82f3bd44926e10144943/LC_CG_AudiophileRoom_sh060_001_10.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Remote Designer Room, Remote Audiophile Room <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/974a7d93110cb9ea4abd824a56f24dc3980da8a9c9925343a54f1c108cfbce72/f2c6bed5e752.gif" data-mid="118600346" border="0" data-scale="86" src="https://freight.cargo.site/w/600/i/974a7d93110cb9ea4abd824a56f24dc3980da8a9c9925343a54f1c108cfbce72/f2c6bed5e752.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f910cbbca3762aba443460daaa27f9af78c80fc4c3d4b6f52eb15830d7a0bd23/a7bb031f4441.gif" data-mid="118600117" border="0" data-scale="86" src="https://freight.cargo.site/w/600/i/f910cbbca3762aba443460daaa27f9af78c80fc4c3d4b6f52eb15830d7a0bd23/a7bb031f4441.gif" /> &nbsp; &nbsp; &nbsp;&nbsp;<img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e2f2397846e8339d84dce5777547c979c08b31fb20b3c5c32d69b185859d56ec/0978954e5f03.gif" data-mid="118600167" border="0" data-scale="86" src="https://freight.cargo.site/w/600/i/e2f2397846e8339d84dce5777547c979c08b31fb20b3c5c32d69b185859d56ec/0978954e5f03.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/3e057164357c15ab3c4ca8578b5d23d9777c0a28887793ea551e97311328ebc8/61aa863c27ce.gif" data-mid="118600386" border="0" data-scale="86" src="https://freight.cargo.site/w/500/i/3e057164357c15ab3c4ca8578b5d23d9777c0a28887793ea551e97311328ebc8/61aa863c27ce.gif" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Select Motion for Promotion &nbsp; Tap A ManvsMachine project to introduce the Logitech Tap, part of the same product family as the Scribe, and designed to live in the same visual world. Continuity was a core constraint: the environments, mood, and visual language had to feel like one ecosystem across both films. &nbsp;As apart of the ManvsMachine team, I contributed to art direction, mood and sound direction, and storyboard development. Where the Scribe used a marker as its guide, here a ball character moves through the office, demonstrating the Tap's features through the space itself rather than explaining them directly.Select project development frames below. Credits: Concept, Design, Direction: ManvsMachine, Sound Design: Zelig Sound, Client: Logitech. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/80221188994e913c1330f53b48cb1d82d10bab93046e370ff29a77367a668e4d/LAN_VY_room_large_v021.png" data-mid="159060991" border="0" src="https://freight.cargo.site/w/1000/i/80221188994e913c1330f53b48cb1d82d10bab93046e370ff29a77367a668e4d/LAN_VY_room_large_v021.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b6376f7e6fc8b95c6458932283becdb6bf931f01a7aab03ce637f1f7bfc0ec5/hallway.png" data-mid="159060990" border="0" src="https://freight.cargo.site/w/1000/i/2b6376f7e6fc8b95c6458932283becdb6bf931f01a7aab03ce637f1f7bfc0ec5/hallway.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eff38d054ad72233594f2767f86a10adf5258f98ce0dab515b757a4010a73f29/LAN_VY_room_midsize_v013.png" data-mid="159061043" border="0" src="https://freight.cargo.site/w/1000/i/eff38d054ad72233594f2767f86a10adf5258f98ce0dab515b757a4010a73f29/LAN_VY_room_midsize_v013.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d05368052e08dcb791eb39262f7ee28395c58464a30caa71f67b895783e6112d/LAN_RR_lookdev_balls_v018.png" data-mid="159061065" border="0" src="https://freight.cargo.site/w/1000/i/d05368052e08dcb791eb39262f7ee28395c58464a30caa71f67b895783e6112d/LAN_RR_lookdev_balls_v018.png" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Room Refresh + Ball Character Designs Design ExplorationA. Ball BehaviorB. Tap Interaction TestC. Transition Test <img width="540" height="304" width_o="540" height_o="304" data-src="https://freight.cargo.site/t/original/i/51bc94636d686c47f7b4a8521f715c62eb8862ac07bcf824bc138595ec8eb973/c0c8db5f7.gif" data-mid="159061383" border="0" src="https://freight.cargo.site/w/540/i/51bc94636d686c47f7b4a8521f715c62eb8862ac07bcf824bc138595ec8eb973/c0c8db5f7.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/df6f428eca68e33c475a2cbe0ee7ef074311980eb74f8720a26860c28ba56927/0e5f124.gif" data-mid="159061528" border="0" src="https://freight.cargo.site/w/600/i/df6f428eca68e33c475a2cbe0ee7ef074311980eb74f8720a26860c28ba56927/0e5f124.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c852c3f63eedc9ac4814cd280ba77b5c6e1a18c766f2fb8267c4dced070a5104/325422469.gif" data-mid="159061555" border="0" src="https://freight.cargo.site/w/600/i/c852c3f63eedc9ac4814cd280ba77b5c6e1a18c766f2fb8267c4dced070a5104/325422469.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/014f2d61d4d5d7175ebc4a1c213ef77683e5e9d6755d73d1366d71c85d71eaca/643116a7fc.gif" data-mid="159062023" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/014f2d61d4d5d7175ebc4a1c213ef77683e5e9d6755d73d1366d71c85d71eaca/643116a7fc.gif" /> <img width="2438" height="2428" width_o="2438" height_o="2428" data-src="https://freight.cargo.site/t/original/i/42d214b130338c98236670226106d85f5c4d1c6b2fbe8579d8723f53a7d8a959/Screenshot-2022-11-14-at-10.29.47-PM.png" data-mid="159061799" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/42d214b130338c98236670226106d85f5c4d1c6b2fbe8579d8723f53a7d8a959/Screenshot-2022-11-14-at-10.29.47-PM.png" /> <img width="3814" height="2138" width_o="3814" height_o="2138" data-src="https://freight.cargo.site/t/original/i/02ce24047ec409f197ff110ac16fa3a6ef82cf750225cb730aa12a04cf711ece/Screenshot-2022-11-14-at-10.25.11-PM.png" data-mid="159061601" border="0" src="https://freight.cargo.site/w/1000/i/02ce24047ec409f197ff110ac16fa3a6ef82cf750225cb730aa12a04cf711ece/Screenshot-2022-11-14-at-10.25.11-PM.png" /> <img width="2400" height="1346" width_o="2400" height_o="1346" data-src="https://freight.cargo.site/t/original/i/bfcb93af01827927ffc46dca6fb3c4cff3853e070496e712d8652cc6b69e1668/Screenshot-2022-11-14-at-10.32.47-PM.png" data-mid="159062191" border="0" src="https://freight.cargo.site/w/1000/i/bfcb93af01827927ffc46dca6fb3c4cff3853e070496e712d8652cc6b69e1668/Screenshot-2022-11-14-at-10.32.47-PM.png" /> <img width="2404" height="1340" width_o="2404" height_o="1340" data-src="https://freight.cargo.site/t/original/i/e8a93d86e22124d057028c376ee0791293bcc4916a1955a554607127da322c86/Screenshot-2022-11-14-at-10.30.51-PM.png" data-mid="159062185" border="0" src="https://freight.cargo.site/w/1000/i/e8a93d86e22124d057028c376ee0791293bcc4916a1955a554607127da322c86/Screenshot-2022-11-14-at-10.30.51-PM.png" /> A. Tap Close UpB. Final Ball Color GradeC. Room R&amp;D ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Design Exploration/Look Development https://annienguyen.net/Beolab28 Sat, 11 Sep 2021 01:12:38 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Beolab28 BANG&amp;OLUFSEN&nbsp; Beolab 28 Services: Art Direction / Storyboard Development &nbsp; Beolab 28 A ManvsMachine project for the launch of Bang &amp; Olufsen’s Beolab 28. The Beolab 28 is a speaker that lives at the intersection of precision engineering and domestic warmth. The creative challenge was honoring both: the cold, mechanical interior and the warm, human space it ultimately inhabits. As part of the ManvsMachine team, I contributed to art direction, sound mood, and storyboard development. We took the viewer on a journey from the inner components of the speaker — clinical, architectural, precise — outward through its textile and wooden details, and finally into the intimacy of a home environment. View full project on Behance.Credits: Concept, Design, Direction: ManvsMachine, Sound Design: Zelig Sound, Client: Bang &amp; Olufsen. <img width="1725" height="970" width_o="1725" height_o="970" data-src="https://freight.cargo.site/t/original/i/ed9128ffd962bfa4c468c7283b7c13e0611b1a4a744fee9c333db50ce7bf46e9/Screen-Shot-2021-09-10-at-7.59.11-PM.png" data-mid="118590781" border="0" src="https://freight.cargo.site/w/1000/i/ed9128ffd962bfa4c468c7283b7c13e0611b1a4a744fee9c333db50ce7bf46e9/Screen-Shot-2021-09-10-at-7.59.11-PM.png" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Home Interior&nbsp; &nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/0f2ecca226f30174602491df4dc3fb85ba1207bff683a2c760040f9ed8238ece/dd6440faa1508f5c782e3f69a174209e.gif" data-mid="118590969" border="0" data-scale="94" src="https://freight.cargo.site/w/800/i/0f2ecca226f30174602491df4dc3fb85ba1207bff683a2c760040f9ed8238ece/dd6440faa1508f5c782e3f69a174209e.gif" />&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ecb4fc2324a45891bf6a96aa9615f657cd9598c263f1d4b431d89b3aca3c5c11/2fec4adb947ed776bd6f1e82120b195c.gif" data-mid="118590835" border="0" data-scale="94" src="https://freight.cargo.site/w/800/i/ecb4fc2324a45891bf6a96aa9615f657cd9598c263f1d4b431d89b3aca3c5c11/2fec4adb947ed776bd6f1e82120b195c.gif" /> &nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/693f0f363bf5d9ab537fe235766b5ece08a1bbb4760f843cba99b6c802eda6c6/2ebc4148bc654216e4e0879d0a38c583.gif" data-mid="118590846" border="0" data-scale="94" src="https://freight.cargo.site/w/800/i/693f0f363bf5d9ab537fe235766b5ece08a1bbb4760f843cba99b6c802eda6c6/2ebc4148bc654216e4e0879d0a38c583.gif" />&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/d91747dc82cad093b3d5c038ebef59fff0c50b483477314c6ebcd7322a341527/54a09cee13d5.gif" data-mid="118590960" border="0" data-scale="94" src="https://freight.cargo.site/w/800/i/d91747dc82cad093b3d5c038ebef59fff0c50b483477314c6ebcd7322a341527/54a09cee13d5.gif" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Select Moments &nbsp; https://annienguyen.net/Logitech-Ident Mon, 15 Mar 2021 20:07:50 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Logitech-Ident Logi(tech) IDENT SP2021 Services: Direction &nbsp; <img width="1200" height="626" width_o="1200" height_o="626" data-src="https://freight.cargo.site/t/original/i/194871803535699433a22981355b52998430cdce08cfb950cdda6dad4a93a23d/c346a1b25a27_2.gif" data-mid="102144191" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/194871803535699433a22981355b52998430cdce08cfb950cdda6dad4a93a23d/c346a1b25a27_2.gif" /> Logi(tech) Ident&nbsp; The Logitech brand had evolved. The challenge was making that evolution felt, specifically cementing "Logi" as the primary brand expression in the minds of consumers without losing the equity of the full name. As part of the ManvsMachine team, I helped define the creative directions for animating the logo, exploring the range of ways "Logi" could be emphasized playfully and memorably across contexts. The goal was recall through motion. Note: The Lil Nas X commercials shown are created by Logitech's internal teams and are included here to show the identity animation in context. Animation Board Design: Kevin Heo, Animation: Ben Bullock. Created at ManvsMachine. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5335f6ff625b4daac2efb664da1c001149442be66f5de3000f5ecd4f5f9b41bb/Logitech_Logo_Reveal_201002_v01.gif" data-mid="102125151" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/5335f6ff625b4daac2efb664da1c001149442be66f5de3000f5ecd4f5f9b41bb/Logitech_Logo_Reveal_201002_v01.gif" /> Final Logo Animation &nbsp; &nbsp;&nbsp; <img width="5100" height="1950" width_o="5100" height_o="1950" data-src="https://freight.cargo.site/t/original/i/85414ddf265ac1721d3290018eac1e4c61d5f0655f6dcb4f71b4221d2933b677/logiboards2.jpg" data-mid="102131213" border="0" src="https://freight.cargo.site/w/1000/i/85414ddf265ac1721d3290018eac1e4c61d5f0655f6dcb4f71b4221d2933b677/logiboards2.jpg" /> <img width="5100" height="1950" width_o="5100" height_o="1950" data-src="https://freight.cargo.site/t/original/i/f5672b9d6ace45631a4f9f786723f9ce9338d44040258d2d0868b5f984ad7344/logiboards.jpg" data-mid="102131207" border="0" src="https://freight.cargo.site/w/1000/i/f5672b9d6ace45631a4f9f786723f9ce9338d44040258d2d0868b5f984ad7344/logiboards.jpg" /> <img width="5100" height="1950" width_o="5100" height_o="1950" data-src="https://freight.cargo.site/t/original/i/9174ef973d6e0e3d030e6fd9784e8f6a9840433bbb818257c4ad4013cfc4b7c5/logiboards3.jpg" data-mid="102131226" border="0" src="https://freight.cargo.site/w/1000/i/9174ef973d6e0e3d030e6fd9784e8f6a9840433bbb818257c4ad4013cfc4b7c5/logiboards3.jpg" /> <img width="5100" height="1950" width_o="5100" height_o="1950" data-src="https://freight.cargo.site/t/original/i/e7a309d45840b4f42c1c255e0ae7899ed47f96a38ea21cb101beaf9deb8884df/logiboards4.jpg" data-mid="102131858" border="0" src="https://freight.cargo.site/w/1000/i/e7a309d45840b4f42c1c255e0ae7899ed47f96a38ea21cb101beaf9deb8884df/logiboards4.jpg" /> Select animation storyboard exploration by Kevin Heo&nbsp; &nbsp; &nbsp; &nbsp; <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/066ed56ae53ad95f5cc7c4631d60106ff503870433e229261a6316f3a021d0c1/6926492bf87c.gif" data-mid="102133648" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/066ed56ae53ad95f5cc7c4631d60106ff503870433e229261a6316f3a021d0c1/6926492bf87c.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/5652685bc7719572c8cd263e2e683c0a189c903ac2a40d3d16884a125bd6a134/cca81361949f.gif" data-mid="102133876" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/5652685bc7719572c8cd263e2e683c0a189c903ac2a40d3d16884a125bd6a134/cca81361949f.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/89d477d5479b898f66241a382c0bf09346424b11b8b66583a0ce9e142f59bea5/5e0941b7edcf.gif" data-mid="102160284" border="0" src="https://freight.cargo.site/w/600/i/89d477d5479b898f66241a382c0bf09346424b11b8b66583a0ce9e142f59bea5/5e0941b7edcf.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a9e3445196aa65e7151d4b1f5305e0efb76a1095493d9d093ac5209c2e5ba0dc/593268233333.gif" data-mid="102141210" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/a9e3445196aa65e7151d4b1f5305e0efb76a1095493d9d093ac5209c2e5ba0dc/593268233333.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/7ccd054026628f1dedd2a7a4470d4a937ebd44fdc755e529a5b893953dfaf904/5af550afe714.gif" data-mid="102145231" border="0" src="https://freight.cargo.site/w/600/i/7ccd054026628f1dedd2a7a4470d4a937ebd44fdc755e529a5b893953dfaf904/5af550afe714.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/720371d2fed51278ce5c2d6386937beda09724d3bab09b8bbbbae9e241911afb/08e903096cab.gif" data-mid="102144813" border="0" src="https://freight.cargo.site/w/600/i/720371d2fed51278ce5c2d6386937beda09724d3bab09b8bbbbae9e241911afb/08e903096cab.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/d335633f505b0554b1a3295b144b1629b20e0537bb6646b4c4f45ce657f80aba/3ca79f709d4.gif" data-mid="102144926" border="0" src="https://freight.cargo.site/w/600/i/d335633f505b0554b1a3295b144b1629b20e0537bb6646b4c4f45ce657f80aba/3ca79f709d4.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/976f9c03b245acfdb8b51a85e125e2983c1e56d76a4b781f83405d4500192432/458996b1f7cc.gif" data-mid="102144630" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/976f9c03b245acfdb8b51a85e125e2983c1e56d76a4b781f83405d4500192432/458996b1f7cc.gif" /> Select animation exploration by Ben Bullock ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Logitech Identity Exploration https://annienguyen.net/Nike-Sportswear-Run-SP20 Thu, 09 Apr 2020 19:43:14 +0000 Annie Nguyen – Direction & Design Studio https://annienguyen.net/Nike-Sportswear-Run-SP20 NIKE SPORTSWEAR / RUN (CORE) SP2020 Services: Art Direction / Production &nbsp; <img width="3000" height="1832" width_o="3000" height_o="1832" data-src="https://freight.cargo.site/t/original/i/42f270c7dfd8fd81ef43e6465fed0ea776cc93bc92d36fa2f1515d0d4225e377/NSWMinori.jpg" data-mid="66387326" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/42f270c7dfd8fd81ef43e6465fed0ea776cc93bc92d36fa2f1515d0d4225e377/NSWMinori.jpg" /> <img width="1500" height="940" width_o="1500" height_o="940" data-src="https://freight.cargo.site/t/original/i/55cfba5a12e1467246dca85d753b67c675bece854f0aa73a2a69d69d93214bd4/NSW1.jpg" data-mid="66361118" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/55cfba5a12e1467246dca85d753b67c675bece854f0aa73a2a69d69d93214bd4/NSW1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c2fc38001ad8f49a13ea43f81348957788f57b32ee0e860f32c0d20f76609fd6/NSW2.jpg" data-mid="66361172" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/c2fc38001ad8f49a13ea43f81348957788f57b32ee0e860f32c0d20f76609fd6/NSW2.jpg" /> Court Blanc + Drop Type HBR &nbsp; A Nike campaign built around a single brief: versatility. But how do you show a shoe that belongs everywhere without making it feel like it belongs nowhere? The concept centered on juxtaposition: three different outfits, three different environments, one pair of shoes anchoring it all. By placing the Court Blanc and Drop Type HBR at the center of contrasting worlds, the campaign let the footwear speak for itself. I developed the art direction for both film and stills, and was involved in production from the ground up: casting, location, shot types, and staffing the shoot. Photographer: Noah Esperas, DP: Andrew Truong, Hair &amp; Makeup: Melissa de la Torre, Creative Director: Adrian Bailey, Agency: ModOp&nbsp; <img width="1500" height="940" width_o="1500" height_o="940" data-src="https://freight.cargo.site/t/original/i/8a8e5de232735134b81fd1e5613e76180e0a62db3e59e1c11844d6211be87122/NSW3.jpg" data-mid="66363137" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a8e5de232735134b81fd1e5613e76180e0a62db3e59e1c11844d6211be87122/NSW3.jpg" /> <img width="1500" height="940" width_o="1500" height_o="940" data-src="https://freight.cargo.site/t/original/i/2852704d07cfba5b89ad4f9c49410c7f36915f5e88eca6f572320e3d52c115b6/NSW5.jpg" data-mid="66364106" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/2852704d07cfba5b89ad4f9c49410c7f36915f5e88eca6f572320e3d52c115b6/NSW5.jpg" /> <img width="1500" height="940" width_o="1500" height_o="940" data-src="https://freight.cargo.site/t/original/i/3953213a55c005e83622d00d104619c302b81e8955dc1b44b1bca67bb26e3266/NSW8.jpg" data-mid="66366436" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/3953213a55c005e83622d00d104619c302b81e8955dc1b44b1bca67bb26e3266/NSW8.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e5dcb01c86b88c2503225dfa7191c2099e57deed5ca9d1aa75785cec2431ee23/NSW7.jpg" data-mid="66366337" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/e5dcb01c86b88c2503225dfa7191c2099e57deed5ca9d1aa75785cec2431ee23/NSW7.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/40fd9b1714f60c8b6e92f1ccc6f653bd1dd40f6cf45714a1a087a397738ada0a/NSW6.jpg" data-mid="66366344" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/40fd9b1714f60c8b6e92f1ccc6f653bd1dd40f6cf45714a1a087a397738ada0a/NSW6.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Court Blanc + Drop Type HBR, In Situ <img width="3000" height="1832" width_o="3000" height_o="1832" data-src="https://freight.cargo.site/t/original/i/a7e71b57aa8d23b94721832fdcbfe39bc52839815fddab56f6c48d5a07b4338f/Nike_SP20_RN_Renew_XCAT_RN_Adult_1038-1.jpg" data-mid="66353878" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/a7e71b57aa8d23b94721832fdcbfe39bc52839815fddab56f6c48d5a07b4338f/Nike_SP20_RN_Renew_XCAT_RN_Adult_1038-1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f639ceee8c7f67404caed7ca91e02a7251f43b4524bcc6967cbc0a0cd7d2ab99/RenewRun.jpg" data-mid="66354038" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/f639ceee8c7f67404caed7ca91e02a7251f43b4524bcc6967cbc0a0cd7d2ab99/RenewRun.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/baac176ac5f623cc3937935d9291ef4224c840aa6be0ad249e0c6196931952ba/Nike_SP20_RN_Renew_XCAT_RN_Adult_1336.jpg" data-mid="66353917" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/baac176ac5f623cc3937935d9291ef4224c840aa6be0ad249e0c6196931952ba/Nike_SP20_RN_Renew_XCAT_RN_Adult_1336.jpg" /> Renew Run A Nike campaign for the Renew Run built around a simple idea: fun with run. The location did a lot of the creative heavy lifting — Pershing Square station, designed by Ricardo Legorreta, with its bold color blocking and graphic geometry. The campaign was shot at high noon, letting the shadows cut hard against the architecture. Rather than bring a world to the shoot, we let the building and the light be the world.&nbsp; I developed the art direction and led production from the ground up: casting, location, shot types, and staffing the shoot.Photographer: Hana Asano, Assistant:&nbsp;Carlos Quinteros Jr, Hair &amp; Makeup: Melissa de la Torre <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6317b9dc8f874e28f87f2a4f14544e1039eb2c5d52acdc63bfffb91d15ef5c6f/Nike_SP20_RN_Renew_XCAT_RN_Adult_0584-2.jpg" data-mid="66354473" border="0" src="https://freight.cargo.site/w/1000/i/6317b9dc8f874e28f87f2a4f14544e1039eb2c5d52acdc63bfffb91d15ef5c6f/Nike_SP20_RN_Renew_XCAT_RN_Adult_0584-2.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/adad5860ea100856e347337c2ac5ef9facdd9230da96310749dfeec4479ced03/RenewRun2.jpg" data-mid="66354624" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/adad5860ea100856e347337c2ac5ef9facdd9230da96310749dfeec4479ced03/RenewRun2.jpg" /> <img width="1500" height="940" width_o="1500" height_o="940" data-src="https://freight.cargo.site/t/original/i/7b49a0c07de492fffc9cb36d1b3f9cb816fa367cbabf1121a28356793db13f4c/Nike_SP20_RN_Renew_XCAT_RN_Adult_0584-23.jpg" data-mid="66355140" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/7b49a0c07de492fffc9cb36d1b3f9cb816fa367cbabf1121a28356793db13f4c/Nike_SP20_RN_Renew_XCAT_RN_Adult_0584-23.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2cf31500ad179c4599eb94cef0ec229cac6badf71b8e3b07ad363710c5828246/RenewRun5.jpg" data-mid="66356090" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/2cf31500ad179c4599eb94cef0ec229cac6badf71b8e3b07ad363710c5828246/RenewRun5.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bb65f29ff951425f0576247153e17c7417b35ad0cf7e93605d92631534bfd65a/RenewRun3.jpg" data-mid="66355622" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/bb65f29ff951425f0576247153e17c7417b35ad0cf7e93605d92631534bfd65a/RenewRun3.jpg" /> <img width="1500" height="940" width_o="1500" height_o="940" data-src="https://freight.cargo.site/t/original/i/676cf9e654c4c29f8ea1cd7409d0df92ca96e3e7635927f62a780edcbae24955/RenewRun4.jpg" data-mid="66355726" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/676cf9e654c4c29f8ea1cd7409d0df92ca96e3e7635927f62a780edcbae24955/RenewRun4.jpg" /> ABOVE&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Renew Run, In Situ